You’ve already done so much to make your email marketing campaign smart and effective. Now take a minute to write a timeline for creating each email newsletter. Add deadlines in your calendar for when each step should happen in order for you to send your campaign on time. This is the final step in preparing… [Continue Reading]

The frequency with which you implement your email marketing campaign is important to its success. Too little and they’ll forget about you. Too much and you’re annoying! Sit down with your calendar—personal and business—and think about what frequency makes sense for your audience and your content. We recommend that you email your list at least… [Continue Reading]

Defining a few goals is an important part of an email marketing plan. Goals give you a way to assess whether your marketing efforts are successful or not. Goals will vary—you might want to increase subscribers for the first year or focus on increasing click-rates. Eventually you may want to set your goals around increasing… [Continue Reading]