Would it be great if you didn’t have to prospect for new leads or work to find new clients? Imagine if your business growth was driven by the referrals of your current and past satisfied customers. That sounds dreamy, but no matter how pleased your customers are with your products or services, it’s not their… [Continue Reading]
Increasing Sales by Increasing Customer Spending
March 15, 2012 Leave a Comment
Getting new customers in the door is certainly an important part of maximizing your small business’ profit. However, it is equally important to ensure that every customer gets the maximum value possible with each purchase, and that you get the maximum sale possible. Here are a few tips on increasing customer spending. There are three… [Continue Reading]
Webinar: Introduction to Email Marketing with MailChimp
January 24, 2012 Leave a Comment
The most powerful tool you have in your marketing toolbox is your LIST, and more specifically, your list of your customer’s email addresses. Email Marketing is one of the simplest and most affordable methods to feed your marketing cycle. Join me this Friday, January 27 from 10AM-11AM EST for this 1-hour webinar as we show… [Continue Reading]
Email Marketing Series: Create a Timeline
January 13, 2012 Leave a Comment
You’ve already done so much to make your email marketing campaign smart and effective. Now take a minute to write a timeline for creating each email newsletter. Add deadlines in your calendar for when each step should happen in order for you to send your campaign on time. This is the final step in preparing… [Continue Reading]