Once you have defined your brand, and created your user profiles… then what? Your users’ goals are important (first and foremost) but YOU have goals, too, right? You have to have a plan for how to get your brand, your users’ goals and YOUR goals to intersect. But how to do you begin prioritizing what you […]
It’s important to establish who are your customers so you can help them accomplish their goals as they interact with your business. We usually call this process User Profiling, but you may also have heard it called Buyer Profiles, or User Personas or Customer Profiles. What is a User Profile? A user profile helps you focus on your specific customers, […]
Your logo is not your brand. It’s one piece of the identity system that comes out of defining your brand. It’s INFORMED by your brand, to be sure, but it’s NOT your brand. Take a look at this video then complete our branding exercise to feel the difference between your BRAND and your LOGO that represents it.
The Chronicle of Philanthropy shares a powerful video of young donors exploring the websites of various non-profits and sharing their gut reactions and says that 75% of Young Donors Turned Off by Out-of-Date Web Sites. “Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a […]